So you’ve just created some amazing new artwork for a new project and it’s now time to have your work printed. But have you thought about how you’d like your work to be finished? Did you consider that your project could use some Spot UV varnishes? How about varnished paper? Embossing?
A trip to your printer for a consultation on a new printing project or browsing your online printer’s website can sometimes make you feel like a child in a candy store. So many options! So many possibilities! So hard to choose. This guide can help you on these tough choices.
Logo design requires deep and intricate knowledge. It involves a great deal of brainstorming, thinking process and knowhow of, if not very advanced, at least the most elementary of rules and principles governing logo design.
Most logos created by small businesses and startups, especially the ones created with the help of DIY logo design tools, lack when it comes to nailing these basic principles of design. Hence, below is an infographic that offers a snapshot of these basic principles of logo design with the help of applied examples to make things easy peasy to grasp!
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Takata Corp. the Japanese maker of vehicle safety parts used by auto manufacturers, is only now beginning to realize the immense cost it’s going to pay for selling faulty airbags to at least 10 different automakers dating to at least as far back as 2001. These safety bags can rupture when they’re deployed and spray bits of metal into drivers and front-seat passengers, making worse whatever injuries the components were meant to avert.
One of the most important assets you can have as a designer doing print work, whether you are new or old is an understanding of how to correctly set your files up for printing.
With this guide, we are going to examine ways to prepare files for print, covering applications in the Adobe Creative Suite. The examples used are for InDesign, but can apply to Photoshop and Illustrator. This is a basic guide aimed to help people just starting out in the print design business or are looking to learn more about preparing files better to send to press.
There is however, some technical jargon in this article. I have included a glossary at the end that tells you what “the jargon” means. So veterans, students and anyone in-between will be able to read and take something away from this article.
Most design programs are set to RGB mode by default to optimize the image for digital formats. Before printing in CMYK or PMS, these RGB colors will have to be converted.
Even the most confident of characters can fall victim to drunk-driving.
To continue last week’s discussion on what CMYK, RGB and PMS is, this week we will talk about when to use what!
Every industry has its own unique lingo that can sound like complete gibberish to the uninitiated. The print design industry is no exception to the rule.
You may have heard the terms RGB vs CMYK vs PMS in relation to color when designing for print, but you may not know what each acronym stands for—or, more importantly, why you should care.
However, if you want your final design to look the way you intend, it’s imperative that you educate yourself on each of these color profiles and the difference between them.
Posters have had a long, distinguished history in advertising and art. These large prints are great for getting your message across to several people at once, and also serve as great art medium.
We’ve decided to put together a series of basic design how-to’s to look over before printing. Here’s a few things everyone should think about before ordering custom posters.
A Professional Printer’s Perspective
A lot of our customers often get confused about the differences between booklets, pamphlets, flyers, brochures, leaflets, and handbills. We hope to clear some of the confusion between terms in this post.